BA (Hons) Business Management and Marketing with Foundation Year
Course Overview
Are you passionate about business management and marketing? The BA (Hons) Business Management and Marketing with Foundation Year is designed to provide you with a dynamic and comprehensive education that will prepare you for a successful career in the global business arena. This four-year program offers a solid foundation in both business management principles and marketing strategies, equipping you with the knowledge and skills needed to excel in today’s competitive market.
In the Foundation Year, you will build essential academic skills, gain an understanding of core business concepts, and prepare for the advanced topics covered in the subsequent years of the program. This introductory year is tailored to help you transition smoothly into higher education, regardless of your background or previous qualifications. You will explore the fundamentals of business, including organisational behaviour, economics, business law, business management and marketing, setting a strong base for your future studies.
As you progress to the main years of the program, you will delve deeper into the intricacies of business management and marketing. You will study a broad range of subjects such as strategic management, international business, consumer behaviour, and digital marketing. Engaging with real-world case studies, you will develop critical thinking skills and learn to craft effective marketing campaigns, manage business operations, and drive business growth. Interactive learning experiences such as group projects, industry placements, and guest lectures from business professionals will enrich your academic journey and provide valuable insights into the industry.
Career progression
A degree in Business Management and Marketing provides a broad skill set for various roles in marketing, business, with clear paths for career advancement and opportunities for further education and specialisation. Career Progression for BA (Hons) Business Management and Marketing:
1. Marketing Assistant
- Role: Support marketing campaigns, assist with market research, and handle administrative tasks.
- Average Salary: £22,000 – £28,000 per year.
- Career Progression: Move into roles such as Marketing Coordinator or Digital Marketing Specialist.
2. Business Development Executive
- Role: Identify new business opportunities, develop client relationships, and support growth initiatives.
- Average Salary: £24,000 – £30,000 per year.
- Career Progression: Opportunities to advance to Business Development Manager or Account Manager.
3. Marketing Coordinator
- Role: Develop and implement marketing strategies, manage social media channels, and coordinate marketing activities.
- Average Salary: £26,000 – £34,000 per year.
- Career Progression: Can lead to positions such as Marketing Manager or Senior Marketing Executive.
4. Product Manager
- Role: Oversee product development, manage product life cycles, and work with cross-functional teams to achieve business goals.
- Average Salary: £30,000 – £42,000 per year.
- Career Progression: Potential to advance to Senior Product Manager or Head of Product.
5. Brand Manager
- Role: Develop and maintain brand strategies, manage brand campaigns, and ensure brand consistency across channels.
- Average Salary: £32,000 – £45,000 per year.
- Career Progression: Opportunities to move into Senior Brand Manager or Director of Brand Marketing.
6. Digital Marketing Manager
- Role: Lead digital marketing strategies, manage online campaigns, and analyze digital performance metrics.
- Average Salary: £35,000 – £50,000 per year.
- Career Progression: Can lead to roles such as Senior Digital Marketing Manager or Head of Digital Marketing.
7. Business Analyst
- Role: Analyze business processes, provide insights for improvement, and support strategic decision-making.
- Average Salary: £28,000 – £38,000 per year.
- Career Progression: Potential to advance to Senior Business Analyst or Business Intelligence Manager.
8. Sales Manager
- Role: Develop sales strategies, manage sales teams, and drive revenue growth.
- Average Salary: £35,000 – £48,000 per year.
- Career Progression: Opportunities for advancement to Sales Director or Head of Sales.
9. International Marketing Manager
- Role: Develop and implement marketing strategies for international markets, manage global marketing campaigns.
- Average Salary: £40,000 – £55,000 per year.
- Career Progression: Can lead to Senior International Marketing Manager or Director of Global Marketing.
10. Chief Marketing Officer (CMO)
- Role: Lead the overall marketing strategy, oversee marketing departments, and drive brand growth.
- Average Salary: £70,000 – £120,000+ per year.
- Career Progression: Top executive role with potential for advancement to CEO or other executive positions.
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Course details
LOCATION
London, Manchester
DURATION
4 years
FEES
£9,250
Business Management and Marketing
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