Event and Conference Management
Course Overview
Event and Conference Management focuses on the planning, execution, and evaluation of events and conferences. This field involves coordinating all aspects of an event, including logistics, budgeting, venue selection, and guest management. Professionals in this area work to ensure that events run smoothly and meet the objectives of clients or organisations.
Career Opportunities
Graduates in Event and Conference Management can pursue roles such as:
- Event Manager
- Conference Coordinator
- Event Planner
- Venue Manager
- Exhibition Organiser
- Corporate Events Manager
- Wedding Planner
- Marketing and Promotions Manager
- Event Consultant
- Production Manager
These roles are available in event planning companies, corporate organisations, hotels, and convention centres.
How to Pursue It
- Eligibility: A bachelor’s degree in event management, hospitality management, or a related field is typically required. Advanced roles may require additional qualifications or certifications.
- Duration: Bachelor’s degree (3-4 years), Master’s in Event Management (1-2 years). Practical experience through internships is valuable.
- Certifications: Relevant certifications include Certified Meeting Professional (CMP) or Certified Special Events Professional (CSEP).
- Specialisations: Students can specialise in areas such as Corporate Events, Social Events, Exhibitions, or Destination Management.
Important Facts
- Project-Based Work: Event management involves working on a project basis, with each event presenting unique challenges and requirements.
- Attention to Detail: Successful event management requires meticulous planning and attention to detail.
- Client Interaction: The role often involves working closely with clients to understand their needs and expectations.
- Varied Work: The work can be highly varied, including coordinating large conferences, corporate events, and private functions.
Top World-Ranking Universities for Event and Conference Management
132. University of Surrey (UK)
133. University of Central Florida (USA)
134. Glion Institute of Higher Education (Switzerland)
135. Les Roches Global Hospitality Education (Switzerland)
136. Ecole hôtelière de Lausanne (EHL) (Switzerland)
Pros and Cons of Pursuing Event and Conference Management
Pros:
- Creative Opportunities: Allows for creative planning and execution of diverse events.
- Dynamic Work: The work is varied and can be exciting, with each event presenting new challenges.
- Networking: Opportunities to build a broad network of contacts in various industries.
- Client Interaction: Direct involvement with clients and guests can be rewarding and provide satisfaction.
- Career Growth: Potential for career advancement into senior event management roles or consultancy.
Cons:
- High Pressure: The role can be high-pressure, with tight deadlines and the need to handle unexpected issues.
- Long Hours: Events often require long and irregular hours, including weekends and evenings.
- Stressful: Managing multiple aspects of an event simultaneously can be stressful and demanding.
- Unpredictable Workload: The workload can be unpredictable, with periods of intense activity followed by quieter times.
- Physical Demands: The job can involve significant physical activity, including setting up and coordinating on-site logistics.